Conjoint Analysis
20 Março 2014 ·
- Quem: Christopher Fotenos (SKIM)
- Onde: FGV - Praia de Botafogo, 190, sala 317
- Quando: 20 de Março de 2014 às 16:00h
In this lecture, SKIM will go over the fundamentals of conjoint analysis, a type of discrete choice modeling that is used to understand people’s choice behavior in different situations. We will go over the methodology and the application of it in the market research field. At the end of the lecture, we will introduce you to our company and share some of the career opportunities that exist at SKIM in Rio de Janeiro and abroad.
Biography
Christopher Fotenos is a Senior Analyst at SKIM. He has worked in their Consumer Goods division in New York since 2011 specializing in quantitative research including pricing, portfolio, and concept optimization studies. Working in the company’s quantitative practice, he also focuses on methodological innovation within the company’s quantitative practice. Prior to joining SKIM, Chris received his Master’s degree in Statistics from Columbia University.
Important
- Not required a confirmation.
- FGV not allow the entrance of people wearing shorts and/or slippers.